Threads
Formats, media and text limits, options, inbox and analytics on Threads.
Publish feed and carousel to Threads, read every post's numbers, and answer comments once Meta approves Rizamo's access. Set a target's format, or leave it out and Rizamo picks one from the files.
Formats
| Format | Files | Text |
|---|---|---|
feed | Text alone, or 1 image or video | 500 |
carousel | 2 to 20 images or videos | 500 |
Media
Rizamo takes JPEG, PNG, WebP, MP4 and MOV files up to 4 GB. What Threads takes:
- Images: JPEG or PNG, up to 8 MB, up to 1,440 px wide, 1:10 to 10:1 on
feedandcarousel. - Video: H.264 or HEVC with AAC audio, 23 to 60 frames a second, up to 1,920 px wide.
| Format | Length | Size |
|---|---|---|
feed | 1 s to 5 min | up to 1 GB |
carousel | 1 s to 5 min | up to 1 GB |
What Rizamo does to files
- Images: another type becomes JPEG or PNG; a larger file is compressed under 8 MB; a wider one is made 1,440 px wide;
feedandcarouselimages outside 1:10 to 10:1 are fitted to it over a blurred copy of themselves. - Video: one Threads does not take as it is (its codec, frame rate, width or size) is converted to H.264 and AAC within those limits; one whose header is not at the front only has it moved there, for streaming. Its length cannot change: a video too short or too long for the format is refused when it is attached.
- Your file itself never changes: the copy is made when the post goes out, and each target's
changessays what was done.
Text
- Up to 500, counted in characters, each emoji as its bytes in UTF-8 (a 😀 counts 4). Rizamo counts the same way, so
POST /v1/posts/validaterefuses what Threads would. - A first comment takes up to 500 characters.
- Up to 5 different links in a post, a link card included.
Options
Under options.threads on a target. Each says which formats take it.
| Option | Type | What it does |
|---|---|---|
linkAttachment | string | Text posts (no image or video) without a poll: a link shown as a preview card. Left out, Threads makes the card from the first link in the text. A post takes at most 5 different links, this one included. |
poll | object | Text posts (no image or video) without a link card: a poll. Threads decides when it ends. |
topicTag | string | The post's topic, 1 to 50 characters, without periods (.) or ampersands (&). One per post. |
replyControl | everyone, accounts_you_follow, mentioned_only, parent_post_author_only, followers_only | Who may reply: everyone (Threads' default), accounts_you_follow, mentioned_only, parent_post_author_only or followers_only. On a chain, every post of it. |
quotePostId | string | Quote another Threads post, by its id on Threads (a network post's networkPostId). |
isAiGenerated | boolean | Labels the post as made with AI (Threads' "AI info"): text, image, video and carousel posts, and every post of its chain. |
First comment
firstComment goes out right after the post, as the post's first reply, a post of the profile's own, up to 500 characters. Not with a chain: its next part is the first reply. One it would not take is refused when the post is made (400), with the reason. If it fails once the post is live, the post stays published.
Chains
chain publishes up to 24 more posts after the first, each a reply to the one before, each with its own text and files. A part that fails stops the rest; the parts before it stay live, and publishing the post again goes on from the part that failed. chainResults says how each part went.
After publishing
- Edits: Threads does not change a live post's text: an update to a live post is
not_supported. - Deleting: deleting a post takes it off Threads when the account's
capabilitiesincludedelete_posts. Each target'sremovalsays what happened. It needsthreads_delete, which Threads gives only to its testers until Meta reviews Rizamo's access.
Inbox
Replies to the profile's posts are its comments. A profile cannot read or answer replies through Rizamo yet: Threads gives them only to its testers until Meta approves Rizamo's access to replies. A Threads tester who did not allow replies when logging in can log in again and allow them.
- Replies to comments: up to 500 characters. They go out in the background: a reply is
sending, thensentorfailed. - Messages: none. Threads has no messaging API.
- Mentions are not read yet.
| Action | People's comments | The account's own |
|---|---|---|
| Hide | yes | no |
| Delete | no | yes |
| Like | no | no |
Comment automations
Comment automations work on Instagram accounts and Facebook Pages only.
Daily caps
Up to 250 posts an account in 24 hours, counting posts published. A post over a cap waits for room (Limits).
Analytics
Days run on Pacific time (America/Los_Angeles). On connecting, Rizamo reads back the posts of the last 12 months (up to 500) and 365 days of the account's numbers. How Rizamo reads numbers.
Posts
| Metric | Threads' name | Formats | Note |
|---|---|---|---|
views | views | all | Needs threads_manage_insights |
likes | likes | all | Needs threads_manage_insights |
comments | replies | all | Needs threads_manage_insights |
reposts | reposts | all | Needs threads_manage_insights |
quotes | quotes | all | Needs threads_manage_insights |
shares | shares | all | Needs threads_manage_insights |
engagements | Rizamo adds up likes, comments, reposts, quotes and shares | all | Needs threads_manage_insights |
Account
| Metric | Threads' name | Note |
|---|---|---|
views | views | Needs threads_manage_insights |
engagements | likes, comments, reposts and quotes added up | Needs threads_manage_insights |
likes | likes | Needs threads_manage_insights |
comments | replies | Needs threads_manage_insights |
reposts | reposts | Needs threads_manage_insights |
quotes | quotes | Needs threads_manage_insights |
clicks | clicks | Needs threads_manage_insights |
Its audience: who follows the account, by age, gender, country and city, for accounts with 100 followers or more.
No reach, saves or clicks on its posts.