Analytics

Rizamo reads the numbers of every post on the accounts you connect, made in Rizamo or anywhere else, and each account's own numbers day by day. Read them with GET /v1/analytics/overview (get_analytics in MCP), GET /v1/analytics/posts, GET /v1/network-posts and GET /v1/analytics/audience.

Post metricsCopy Anchor Link

A post's metrics hold its latest lifetime totals, by the same names on every network.

By network and formatCopy Anchor Link

The formats of each network that give a metric, and the permission it needs where the login must allow more than analytics.

Metrics a network no longer gives stay in the old numbers Rizamo read, never mixed with the new ones:

Each network's own namesCopy Anchor Link

What Rizamo reads, by the network's name for it.

InstagramCopy Anchor Link

FacebookCopy Anchor Link

TikTokCopy Anchor Link

ThreadsCopy Anchor Link

YouTubeCopy Anchor Link

DetailsCopy Anchor Link

What a network says about a post that is not a count: rates in percent, where its views came from, who watched and how long they kept watching. A post's details hold the latest read only, with no history: each part is the last one a read brought, and detailsAt says when each was read, so one older than metricsAt is from an earlier read. A retention curve has at most 100 of the network's own points. They come with the post in GET /v1/network-posts, GET /v1/analytics/posts and MCP's get_network_post; MCP's lists leave out the retention curve and the viewers, which get_network_post has.

Shares are the network's own, in percent from 0 to 100. Where a network gives counts instead, a list has its views: Rizamo never works a share out of counts, or counts out of a share.

EngagementsCopy Anchor Link

• Instagram: its own total, total_interactions.
• Facebook: Rizamo adds up likes, comments and shares.
• TikTok: Rizamo adds up likes, comments, shares and saves.
• Threads: Rizamo adds up likes, comments, reposts, quotes and shares.
• YouTube: none.

The engagement rate is engagements per 100 people reached, as each post's own: in a report, of the posts published in the period with their numbers so far, over those whose reach is above 0, whichever attribution. Posts with no reach are left out rather than measured against their views, which count replays: Threads posts and YouTube posts.

Account metricsCopy Anchor Link

What happened on an account each day, as its network counts it. The overview adds the period's days up in accountMetrics. reach and accounts_engaged are each day's people added up, so someone reached on two days counts twice, and they are missing where no account gives them. Each day's are in series[].accountReach and series[].accountsEngaged, and each network's in byNetwork[].accountReach and byNetwork[].accountsEngaged.

Followers are not a metric but each account's count at the end of its day: the overview gives the count on the period's last day and its change.

Views in a reportCopy Anchor Link

The overview's views (kpis.views, series and byNetwork) are each account's own views of each day, as its network counts them on its own screen: Business Suite, TikTok Studio and YouTube Studio show the same numbers. They count every post, reel, story and video of any age, and a new account's days go back as far as Rizamo reads them when it is connected, so its chart starts full. An account whose own days give no views, or are not collected yet, counts what its posts gained instead, by the day Rizamo read it. With fields (a campaign) or attribution: publish, views are the posts' own.

A day not in yet has no views: Meta's days are read from 10:00 UTC, TikTok's come 2 days late and YouTube's 3. As many days at the end of the period before are left out of previous, so the period is compared like with like, and notes says which.

AudienceCopy Anchor Link

Who follows an account, and who engaged with it this month, by age, gender, country and city, as last read.

When the followers are active: activeHours, the account's followers by the hour (0 to 23, in UTC) on the newest day the network gave, the best times to post as data. Given by TikTok (audience_activity, accounts with advanced access or a verified business account, and 100 followers or more); the others have none, and activeHoursGap says why.

When numbers are readCopy Anchor Link

• Posts: an hour after a post goes out, again at 6 hours, then daily (each midnight UTC) to day 90, then every 30 days.
• TikTok: its numbers come up to 48 hours late, so its posts are first read at the first midnight UTC at least a day after they go out (24 to 48 hours), then daily.
• YouTube: its views, likes and comments are read at 1 and 6 hours like any network's; its other numbers come up to 72 hours late, from the read a day after a post goes out.
• TikTok: stops updating a post's numbers a year after it goes out. Rizamo reads them once more then, and stops.
• YouTube: after day 90, every 28 days, so a read held back a day or two still checks each post within 30.
• Stories (Instagram): every 2 hours while live, the last time 23 hours after they go up. Their numbers are final then: metricsFinal says so. Instagram accounts connected through a Facebook Page also get the final numbers Instagram sends after the story ends.
• Not read: Facebook stories. The network gives no numbers for them.
• Accounts: daily at 10:00 UTC, reading the newest 3 days again, since networks revise recent days; the audience weekly.
• New posts (Instagram, Facebook, TikTok and Threads): the newest are listed every hour, and the whole window daily to notice deleted posts. An account with an active comment automation is listed more often.
• New posts (YouTube): the newest are listed every 12 hours, and the whole window weekly to notice deleted posts. An account with an active comment automation is listed more often.

Each number has the time it was read (metricsAt). A read that fails for a passing reason is tried again, waiting longer each time.

How far backCopy Anchor Link

When an account is connected, Rizamo reads back:

• Posts (Instagram, Facebook, TikTok and Threads): the posts of the last 12 months, up to 500 from each list (Facebook lists posts and reels apart).
• Posts (YouTube): the posts of the last 12 months, up to 200 from each list (Facebook lists posts and reels apart).
• Account days (Instagram, Facebook, Threads and YouTube): the last 365 days.
• Account days (TikTok): the last 59 days, all the network keeps.

From then on, the new posts and days as above. A post published before its account was connected has one total for the time before Rizamo first read it.

Days and time zonesCopy Anchor Link

An account's days are its network's own, and a report matches them to its days by date, whatever its timeZone:

• Instagram, Facebook, Threads and YouTube: Pacific time (America/Los_Angeles)
• TikTok: UTC

A period of days ends yesterday, the last complete day in the report's time zone: today is not over, so it is left out. With from and no to, the period ends yesterday too.

A post's numbers go on the day they arrived, in the report's time zone (attribution: received, the default), or on the day the post went out (publish). A TikTok or YouTube post's first numbers, read a day or two after it went out, go on the day it went out. What a post gathered before its account was connected is on no day: it is in the post's totals and in publish, never in what arrived.

The period before is compared with only where Rizamo has all of it: a post's numbers when every account that gives them was connected before it began, an account's own numbers when its days reach back to it, and posts published when Rizamo's lists reached back that far (12 months from when an account was connected, less for an account with more posts than its first list holds). Otherwise previous is missing and notes says why.

Missing and hidden numbersCopy Anchor Link

• A number a network does not give is missing from the answer, never 0. The overview's notes say why one is missing or partial.
• Meta hides a number under 5: it is null, listed in masked, and counts as nothing in totals.
• Where the login did not allow the network's insights, a post has only its public counts:

What each network does not giveCopy Anchor Link

• Instagram: No clicks on its posts and no impressions (since 2025-04-21).
• Facebook: No saves on its posts, no impressions (since 2025-11-15), no numbers for stories and no audience (Meta's current API gives none for Pages).
• TikTok: No clicks on its posts. A post's profile visits, and the account's reach, accounts engaged, follows and unfollows, come only for accounts with TikTok's advanced access or verified business accounts: otherwise they are missing, with a note.
• Threads: No reach, saves or clicks on its posts.
• YouTube: No reach, engagements, saves or clicks on its posts.