# Concepts

The objects you work with in Rizamo.

## Team [#team]

Your company. It owns the billing, the members and the API keys. You never pass a team id: your key or your sign-in already belongs to one.

## Profile [#profile]

A brand or a client, such as "Café Lisboa". A profile groups the accounts you post to together. Members and keys can be limited to some profiles.

## Account [#account]

A social account connected to a profile: an Instagram business account, a Facebook Page, a TikTok account. Rizamo keeps the connection alive and tells you when it needs to be reconnected. One login can bring several accounts, and `capabilities` says what each one can do.

## Post [#post]

What you want to say: text, media, a time and your own custom fields. A post is a `draft` until you schedule it. Deleting a post keeps its record, and you can restore it for 30 days.

## Target [#target]

Where a post goes: one account and one format, such as a reel on Instagram and a story on the same account. Each target is published, fails or is edited on its own, so one network failing never blocks the others.